Advertising and Promotions: An Integrated Brand Approach

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Magister Manajemen

Advertising and Promotions: An Integrated Brand Approach

Semenik, Richard J - Personal Name; Allen, Chris T - Personal Name; O'Guinn, Thomas C - Personal Name;

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Kalbis Institute Library 658.82 SEM a

201301138

Available

Detail Information

Series Title: -
Call Number: 658.82 SEM a
Publisher: Canada : ., 2012
Collation: xli, 710hlm; 28cm
Language: English
ISBN/ISSN: 978-0-538-47986-8
Classification: 658.82
Content Type: -
Media Type: -
Carrier Type: -
Edition: 6th edition
Subject(s): Advertising and Promotion
Specific Detail Info: -
Statement of Responsibility: -

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