APA Style

Kotler, P., Trias, D, B, F. (2011). Winning At Innovation : The A-to-F Model . New York: Palgrave Macmillan.

MLA Style

Kotler, Philip., Trias, De, Bes,, Fernando. "Winning At Innovation : The A-to-F Model". New York: Palgrave Macmillan, 2011. Magister Manajemen.