The last several chapters elaborate on the “fixing” part — how to elicit change by the corporation, its suppliers and its customers to prioritize the profit improvement opportunities you have discovered. The managers are the champions who must bring forth change. The concept of managers leading organizational change reminded me of many analytics books that emphasize the need to be an anal…
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.