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Pemasaran: marketing
- Edition
- -
- ISBN/ISSN
- 9796910799
- Collation
- xxi, 458 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 LAM p
- Edition
- -
- ISBN/ISSN
- 9796910799
- Collation
- xxi, 458 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 LAM p
Global Marketing
- Edition
- International
- ISBN/ISSN
- 0030106494
- Collation
- xxv, 648 hlm. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.84 CZI i
- Edition
- International
- ISBN/ISSN
- 0030106494
- Collation
- xxv, 648 hlm. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.84 CZI i
Cases in Marketing Management
- Edition
- -
- ISBN/ISSN
- 0471547468
- Collation
- x, 598 hlm. ; 24,5 cm.
- Series Title
- -
- Call Number
- 658.8 DAL c
- Edition
- -
- ISBN/ISSN
- 0471547468
- Collation
- x, 598 hlm. ; 24,5 cm.
- Series Title
- -
- Call Number
- 658.8 DAL c
International marketing: a global perspective
- Edition
- -
- ISBN/ISSN
- 1861524560
- Collation
- xx, 983 hlm; 27 cm
- Series Title
- -
- Call Number
- 658.8 MUH i
- Edition
- -
- ISBN/ISSN
- 1861524560
- Collation
- xx, 983 hlm; 27 cm
- Series Title
- -
- Call Number
- 658.8 MUH i
Technological and market innovation: strategies for product and company devel…
- Edition
- -
- ISBN/ISSN
- 0471920541
- Collation
- x, 307 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.401 NYS t
- Edition
- -
- ISBN/ISSN
- 0471920541
- Collation
- x, 307 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.401 NYS t
E-marketing 3-International Edition
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce.
- Edition
- 3-International Edition
- ISBN/ISSN
- 0131227939
- Collation
- xxi, 578 hlm; 24 cm
- Series Title
- -
- Call Number
- 658.8 STR e
E-marketing 5 Ed.
Ideal for undergraduate courses and students from a mix of academic majors, Focusing primarily on the consumers of insurance, the text blends basic risk management and insurance principles with consumer considerations Giving an overview of the insurance industry first, before discussing specific plans, Discusses personal risk management and financial planning so that students apply the concept…
- Edition
- 5
- ISBN/ISSN
- 139780132461849
- Collation
- xxi, 430 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.8 STR e
Price theory an applications
- Edition
- -
- ISBN/ISSN
- 0070487413
- Collation
- xxiii, 760 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 PAS p
- Edition
- -
- ISBN/ISSN
- 0070487413
- Collation
- xxiii, 760 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 PAS p
Hi-Tech, Hi-Touch branding: creating brand power in the age of technology
Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and a distrust of new products, which consumers often feel will soon be superseded or become redundant. This work analyzes the current and future state of branding in the technology sector. It describes how to build customer loyalty on the Internet, where an alte…
- Edition
- -
- ISBN/ISSN
- 047184596
- Collation
- x, 219 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.82 TEM h
Marketing manegement 5 Ed.
- Edition
- 5
- ISBN/ISSN
- 0256226334
- Collation
- xvi, 944 hlm; 26 cm
- Series Title
- -
- Call Number
- 658.8 PET m
- Edition
- 5
- ISBN/ISSN
- 0256226334
- Collation
- xvi, 944 hlm; 26 cm
- Series Title
- -
- Call Number
- 658.8 PET m
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