Zag: the number one strategy of high-performance brands
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written b…
- Edition
- -
- ISBN/ISSN
- 0321426770
- Collation
- 178 hlm; 21 cm
- Series Title
- -
- Call Number
- 658.8 NEU z
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