An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a neces…
Think like America’s #1 sales trainer—and close more deals than ever Stephan Schiffman has trained more than half a million sales professionals. No one understands the sales mindset better. …
John Adair transformed our understanding of how leadership works with his pioneering book Not Bosses But Leaders. Here he explores the nature of motivation, individual needs and how they relate to …