Magister Manajemen

Pengaruh Penggunaan Karakter Hello Kitty dalam Desain Kemasan Terhadap Keinginan Membeli dan Dampaknya Terhadap Keinginan Berganti Merek pada Produk Pembalut Wanita XYZ

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Description not available

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Availability

201820084	360 Tes (A)	Kalbis Institute Library	Available - No Loan
201630197	360 Tes (A)	Kalbis Institute Library	Available - No Loan

Detail Information

Series Title

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Call Number

360 Tes (A)

Publisher

Jakarta : Institut Teknologi dan Bisnis Kalbis., 2016

Collation

101 hlm.; 30 cm.

Language

Indonesia

ISBN/ISSN

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Classification

360

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand image
Cartoon character
purchase intention
Packaging Design
Trial Intention

Specific Detail Info

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Statement of Responsibility

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Other version/related

File Attachment

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