Ilmu Komunikasi

Public Relations Cases 9 Ed.

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Besides the largely new public realtions case studies for each chapter , this edition includes a new cnhapter on social media. Today's public relations practitioner oftenr uses a variety of strategies and tactica sround digital, mobil and internet based social media, therefore , the book reflects thei new elevation of social media on public relation campaigns. Also, many of the lists of audiences and apporaches in the chapters have been updated to reflect current practices and technologies

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Availability

201200456

659.2 HAY p

Kalbis Institute Library (Reference)

Available

Detail Information

Series Title

International Edition

Call Number

659.2 HAY p

Publisher

USA : Wadsworth Cengage Learning., 2010

Collation

xxi, 425 hlm. : il. ; 23 cm.

Language

English

ISBN/ISSN

9781111836825

Classification

659.2

Content Type

-

Media Type

-

Carrier Type

-

Edition

9

Subject(s)

Business communication
Public Relation
Public Relation-Problems

Specific Detail Info

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Statement of Responsibility

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Other version/related

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