Analisis Perbandingan Pengaruh Citra Merek, Harga, dan Promosi Terhadap Minat Pembelian antara Starbucks Coffe dan Maxx Coffee

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Magister Manajemen

Analisis Perbandingan Pengaruh Citra Merek, Harga, dan Promosi Terhadap Minat Pembelian antara Starbucks Coffe dan Maxx Coffee

Valentinus Indra Adi Putro - Personal Name; Ferryal Abadi - Personal Name;

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Availability

201930070	388 Tes (A)	Kalbis Institute Library	Available - No Loan
202020764	388 Tes (A)	Kalbis Institute Library	Available - No Loan

Detail Information

Series Title: -
Call Number: 388 Tes (A)
Publisher: Jakarta : Institut Teknologi dan Bisnis Kalbis., 2019
Collation: xv, 120 hlm. ; 29,5 cm.
Language: Indonesia
ISBN/ISSN: -
Classification: 388
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): buying interest
influence brands, price, promotion
Specific Detail Info: -
Statement of Responsibility: -

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Analisis Perbandingan Pengaruh Citra Merek, Harga, dan Promosi Terhadap Minat Pembelian antara Starbucks Coffe dan Maxx Coffee

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