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Creating effective marketing plan: teknik membuat rencana pemasaran berdasarkan customer values & analisis kasus

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When an enterprise come under pressure from the shareholders to increase profit its business while competition in the category of product / services same more stringent, he should draw up a new strategy. In an activity marketing- that strategy implemented in the form of marketing plan ( a plan ) that reliable and marketing are arranged based on those values are owned by the subscribers. In addition, described the theory the concept, case in marketing plan, as well as the case of comprehensive this book will guide you do lavish how-how composing marketing plan effectively with: -- recognize what is desirable and required by the consumer, - do the analysis afterwards audient marketing- training - do the analysis afterwards - do the analysis afterwards positioning by using the method multi-dimensional scalling and correspondence analysis as well as marketing -- managing a set of variable that can be controlled. This book, described the theory the concept, and instance of case, and cases comprehensive marketing plan and provides guidance to.


Ketika suatu perusahaan mendapat tekanan dari pemegang saham untuk meningkatkan laba usahanya sementara persaingan dalam kategori produk/jasa yang sama semakin ketat, ia perlu menyusun strategi baru. Dalam kegiatan pemasaran, strategi itu diimplementasikan dalam bentuk marketing plan (rencana pemasaran) yang andal, yang disusun berdasarkan nilai-nilai yang dimilikinya oleh pelanggan. Selain memaparkan teori, konsep, contoh kasus serta kasus komprehensif marketing plan, buku ini akan memandu anda menerapkan cara-cara menyusun marketing plan secara efektif dengan: - Mengenali apa yang diinginkan dan dibutuhkan oleh konsumen, - Melakukan analisis audit pemasaran, - Melakukan analisis SWOT, - Melakukan analisis positioning dengan menggunakan metode Multidimensional Scalling dan Correspondence Analysis serta - Mengelola seperangkat variabel pemasaran yang dapat dikontrol. Buku ini memaparkan teori, konsep, dan contoh kasus serta kasus komprehensif marketing plan dan memberikan panduan untuk

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Availability

200500031	658.8 RAN c	Kalbis Institute Library	Available
200300705	658.8 RAN c	Kalbis Institute Library	Available
200500491	658.8 RAN c	Kalbis Institute Library	Available

Detail Information

Series Title

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Call Number

658.8 RAN c

Publisher

Jakarta : Gramedia., 2002

Collation

ix, 367 hlm; 20 cm

Language

Indonesia

ISBN/ISSN

9796866323

Classification

658.8

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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