Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa

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Magister Manajemen

Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa

Djaja, Suryanto - Personal Name;

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201330164 30 Tes (A) Kalbis Institute Library Available

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Series Title: -
Call Number: 30 TES (A)
Publisher: Jakarta : Akademika Pressindo., 2004
Collation: vii, 97 Hlm, 28 Cm
Language: English
ISBN/ISSN: -
Classification: 30
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Tesis
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Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa

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