Pengaruh kesadaran merek dan asosiasi merek terhadap pembentukan persepsi kualitas serta dampaknya terhadap kepercayaan merek Pertamax

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Pengaruh kesadaran merek dan asosiasi merek terhadap pembentukan persepsi kualitas serta dampaknya terhadap kepercayaan merek Pertamax

Rukmamaya, Amirah - Personal Name; Dion Dewa Barata - Personal Name;

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201430039	114 M (A)	Kalbis Institute Library	Available
201420058	65.012 SKR	Kalbis Institute Library	Available

Detail Information

Series Title: -
Call Number: 114 M (A)
Publisher: Jakarta : Kalbis Institute., 2014
Collation: xv, 55 hal; 29,5 cm.
Language: Indonesia
ISBN/ISSN: -
Classification: 65.012
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Perceived quality
Brand awareness
Brand Association
Brand trust
Specific Detail Info: -
Statement of Responsibility: -

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Abstract
Pengaruh kesadaran merek dan asosiasi merek terhadap pembentukan persepsi kualitas serta dampaknya terhadap kepercayaan merek Pertamax

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