Hi-Tech, Hi-Touch branding: creating brand power in the age of technology

Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and a distrust of new products, which consumers often feel will…

Marketing manegement 5 Ed.

Edition

5

ISBN/ISSN

0256226334

Collation

xvi, 944 hlm; 26 cm

Series Title

-

Call Number

658.8 PET m

Global marketing management 4 Ed.

Edition

4

ISBN/ISSN

020135062

Collation

viii, 703 hlm; 25 cm

Series Title

-

Call Number

658.8 QUE q

Principles of marketing

Edition

-

ISBN/ISSN

0156016419

Collation

viii, 285 hlm; 28 cm

Series Title

-

Call Number

658.8 PET p

Max-e-marketing in the net future: the seven imperatives for outsmarting the …

Edition

-

ISBN/ISSN

0071364722

Collation

xvii, 251 hlm; 26 cm

Series Title

-

Call Number

658.8 RAP m

Cases in marketing management and strategy: an asia-pacific perspective

Edition

-

ISBN/ISSN

0135770572

Collation

xi, 506 hlm; 25 cm

Series Title

-

Call Number

658.8 QUE c

Zag: the number one strategy of high-performance brands

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written b…

Leading Through Relationship Marketing: How Winning Organisations Leverage St…

Edition

-

ISBN/ISSN

9780074713747

Collation

x, 206 hlm. ; 22,5 cm.

Series Title

-

Call Number

658.812 BAT l

Manajemen Pemasaran Edisi 11 Jilid 1

Edition

11

ISBN/ISSN

9796837498

Collation

xxii, 408 Hlm, 27.5 Cm

Series Title

-

Call Number

658.8 KOt m

Menejemen Pemasaran Modern

Edition

-

ISBN/ISSN

9794990132

Collation

xix, 446 Hlm, 22 Cm

Series Title

-

Call Number

658.8 SWA m

Manajemen pemasaran: perspektif asia, Buku I

Edition

-

ISBN/ISSN

9795336258

Collation

vii, 238 hlm; 29 cm

Series Title

-

Call Number

658.8 KOT m

Marketing Management 13-International Edition

Edition

13-International Edition

ISBN/ISSN

9780131357976

Collation

816 Hlm, 27 Cm

Series Title

-

Call Number

658.8 KOT m

Marketing management: An Asian Perspective 4-International Edition

Edition

4-International Edition

ISBN/ISSN

0131982621

Collation

xxxiii, 830 Hlm, 27 cm

Series Title

-

Call Number

658.8 KOT m

Marketing management 14 Ed.

Edition

14

ISBN/ISSN

9780273753360

Collation

679 Hlm, 27 Cm

Series Title

-

Call Number

658.8 KOT m

Marketing Management 5 Ed.

Edition

5

ISBN/ISSN

0072863706

Collation

xxiv, 520 Hlm, 25 Cm

Series Title

-

Call Number

658.8 MUL m

Managing Key Accounts Maximising Profitability from Major Customers

Edition

-

ISBN/ISSN

0582909902

Collation

vii. 23.3 cm. 230 hlm

Series Title

-

Call Number

658 ROC m

The marketing classic: positioning: how to be seen a nd heard in the overcrow…

Edition

-

ISBN/ISSN

0071373586

Collation

vii, 213 hlm; 22 cm

Series Title

-

Call Number

658.8 RIE p

Twenty-first-century jet: the making and marketing of the boeing 777

Edition

-

ISBN/ISSN

-

Collation

366 hlm; 25 cm

Series Title

Companion to the public television series

Call Number

658.8 SAB t

Business marketing management: a strategic view of industrial and organizatio…

Edition

5

ISBN/ISSN

0030949181

Collation

xxvi, 757 hlm; 25 cm

Series Title

-

Call Number

658.8 HUT b

The silk road to international marketing: profit and passion in global business

Edition

-

ISBN/ISSN

0273642030

Collation

x, 223 hlm; 26 cm

Series Title

-

Call Number

658.8 AMB t