E-marketing 3-International Edition
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet envir…
- Edition
- 3-International Edition
- ISBN/ISSN
- 0131227939
- Collation
- xxi, 578 hlm; 24 cm
- Series Title
- -
- Call Number
- 658.8 STR e
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