Targeting, simply put, is the process of determining the right market for your product. Not only that, the targeting is a strategy the company allocate resources effectively, to do to ease the proc…
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet envir…
Ideal for undergraduate courses and students from a mix of academic majors, Focusing primarily on the consumers of insurance, the text blends basic risk management and insurance principles with con…