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Services marketing in asia: managing people, technology and strategy
Services Marketing in Asia represents for the first time an adaptation of Christopher H. Lovelock's best-selling Services Marketing for the Asian student. The adaptation will bridge the gap that exists in the teaching of services marketing in Asia. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salien…
- Edition
- -
- ISBN/ISSN
- 0130605662
- Collation
- xxi, 706 hlm; 26 cm
- Series Title
- -
- Call Number
- 658.8 LOV s
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