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Found 2 from your keywords: author=Laserre, Philippe
cover
Strategies for Asia Pacific: Meeting New Challenges 3 Ed.
Comment Share
Laserre, PhilippeSchutte, Hellmut

Edition
3
ISBN/ISSN
9781403916952
Collation
xx, 332 hlm. ; 23,5 cm.
Series Title
-
Call Number
658.401 2 LAS s

Edition
3
ISBN/ISSN
9781403916952
Collation
xx, 332 hlm. ; 23,5 cm.
Series Title
-
Call Number
658.401 2 LAS s
cover
Strategies for asia pacific: beyond the crisis
Comment Share
Laserre, PhilippeSchutte, Hellmut

This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asia…

Edition
-
ISBN/ISSN
0732954096
Collation
xvi, 323 hlm; 25 cm
Series Title
-
Call Number
341.754 LAS s