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Found 1 from your keywords: author=Lee, Kc
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Hi-Tech, Hi-Touch branding: creating brand power in the age of technology
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Temporal, PaulLee, Kc

Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and a distrust of new products, which consumers often feel will soon be superseded or become redundant. This work analyzes the current and future state of branding in the technology sector. It describes how to build customer loyalty on the Internet, where an alte…

Edition
-
ISBN/ISSN
047184596
Collation
x, 219 hlm; 23 cm
Series Title
-
Call Number
658.82 TEM h
Availability3
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