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Found 1 from your keywords: author=Morris, Peter
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Marketing Plans: A Complete Guide in Pictures
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McDonald, MalcolmMorris, Peter

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It′s not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and stud…

Edition
-
ISBN/ISSN
9781119943136
Collation
162 hlm. ; 24 cm.
Series Title
-
Call Number
658.81 MCD m
Availability3
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