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E-marketing 3-International Edition
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce.
- Edition
- 3-International Edition
- ISBN/ISSN
- 0131227939
- Collation
- xxi, 578 hlm; 24 cm
- Series Title
- -
- Call Number
- 658.8 STR e
E-marketing 5 Ed.
Ideal for undergraduate courses and students from a mix of academic majors, Focusing primarily on the consumers of insurance, the text blends basic risk management and insurance principles with consumer considerations Giving an overview of the insurance industry first, before discussing specific plans, Discusses personal risk management and financial planning so that students apply the concept…
- Edition
- 5
- ISBN/ISSN
- 139780132461849
- Collation
- xxi, 430 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.8 STR e
E-Marketing 5 - International Edition
- Edition
- 5 - International Edition
- ISBN/ISSN
- 9780132461849
- Collation
- xxi, 430 Hlm, 23 Cvm
- Series Title
- -
- Call Number
- 658.8 STR e
- Edition
- 5 - International Edition
- ISBN/ISSN
- 9780132461849
- Collation
- xxi, 430 Hlm, 23 Cvm
- Series Title
- -
- Call Number
- 658.8 STR e
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