Manajemen

Zag: the number one strategy of high-performance brands

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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

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Detail Information

Series Title

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Call Number

658.8 NEU z

Publisher

Berkeley : Aiga., 2007

Collation

178 hlm; 21 cm

Language

English

ISBN/ISSN

0321426770

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing Management

Specific Detail Info

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Statement of Responsibility

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