Filter by
E-marketing 3-International Edition
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce.
- Edition
- 3-International Edition
- ISBN/ISSN
- 0131227939
- Collation
- xxi, 578 hlm; 24 cm
- Series Title
- -
- Call Number
- 658.8 STR e
E-marketing 5 Ed.
Ideal for undergraduate courses and students from a mix of academic majors, Focusing primarily on the consumers of insurance, the text blends basic risk management and insurance principles with consumer considerations Giving an overview of the insurance industry first, before discussing specific plans, Discusses personal risk management and financial planning so that students apply the concept…
- Edition
- 5
- ISBN/ISSN
- 139780132461849
- Collation
- xxi, 430 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.8 STR e
Price theory an applications
- Edition
- -
- ISBN/ISSN
- 0070487413
- Collation
- xxiii, 760 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 PAS p
- Edition
- -
- ISBN/ISSN
- 0070487413
- Collation
- xxiii, 760 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 PAS p
Hi-Tech, Hi-Touch branding: creating brand power in the age of technology
Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and a distrust of new products, which consumers often feel will soon be superseded or become redundant. This work analyzes the current and future state of branding in the technology sector. It describes how to build customer loyalty on the Internet, where an alte…
- Edition
- -
- ISBN/ISSN
- 047184596
- Collation
- x, 219 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.82 TEM h
Marketing manegement 5 Ed.
- Edition
- 5
- ISBN/ISSN
- 0256226334
- Collation
- xvi, 944 hlm; 26 cm
- Series Title
- -
- Call Number
- 658.8 PET m
- Edition
- 5
- ISBN/ISSN
- 0256226334
- Collation
- xvi, 944 hlm; 26 cm
- Series Title
- -
- Call Number
- 658.8 PET m
Global marketing management 4 Ed.
- Edition
- 4
- ISBN/ISSN
- 020135062
- Collation
- viii, 703 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 QUE q
- Edition
- 4
- ISBN/ISSN
- 020135062
- Collation
- viii, 703 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 QUE q
Principles of marketing
- Edition
- -
- ISBN/ISSN
- 0156016419
- Collation
- viii, 285 hlm; 28 cm
- Series Title
- -
- Call Number
- 658.8 PET p
- Edition
- -
- ISBN/ISSN
- 0156016419
- Collation
- viii, 285 hlm; 28 cm
- Series Title
- -
- Call Number
- 658.8 PET p
Max-e-marketing in the net future: the seven imperatives for outsmarting the …
- Edition
- -
- ISBN/ISSN
- 0071364722
- Collation
- xvii, 251 hlm; 26 cm
- Series Title
- -
- Call Number
- 658.8 RAP m
- Edition
- -
- ISBN/ISSN
- 0071364722
- Collation
- xvii, 251 hlm; 26 cm
- Series Title
- -
- Call Number
- 658.8 RAP m
Cases in marketing management and strategy: an asia-pacific perspective
- Edition
- -
- ISBN/ISSN
- 0135770572
- Collation
- xi, 506 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 QUE c
- Edition
- -
- ISBN/ISSN
- 0135770572
- Collation
- xi, 506 hlm; 25 cm
- Series Title
- -
- Call Number
- 658.8 QUE c
Zag: the number one strategy of high-performance brands
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.
- Edition
- -
- ISBN/ISSN
- 0321426770
- Collation
- 178 hlm; 21 cm
- Series Title
- -
- Call Number
- 658.8 NEU z
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography